This loan provides financing to cover the cost of marketing products and market development, including expenses for determining the commercial viability of a project, conducting a market analysis and other specialized consulting fees.

Maximum $250,000

This loan can be combined with conditionally non-repayable financing that may cover 50% of external professional fees related to your project.

Type of help
  • 2 options
    • Term or equity loan, repayable over 5 years, or under certain conditions, up to 7 years. Possibility of postponing principal payments for up to 12 months, or under certain conditions, up to 24 months.
    • Debenture maturing at between 3 to 5 years, or under certain conditions, up to 7 years, and which may be convertible and backed by stock options.
  • Collateral is normally required for this type of financing
  • Repayable at any time without penalty
Eligible expenses
  • Marketing, sales and product launch expenses
  • New market and client development expenses
  • Certification or licensing fees
  • Mission fees, exhibit fees and fees to participate in trade shows
  • Cost of developing and creating promotional tools
  • Cost of hiring a market development specialist
  • Specialized consulting fees:
    • Cost of determining a project’s commercial viability
    • Cost of conducting a market analysis
    • Cost of positioning the business or its product offering in external markets
  •  Other expenses related to carrying out the marketing plan
Interest rate

Competitive and risk-based

Main eligibility conditions
  • Be legally constituted
  • Be located in the DEL region or plan to be
  • Operate in an eligible industry and offer value-added services or products generally intended for businesses (B2B)
  • Submit a project that will help to create and/or maintain jobs
  • Submit a project for which government financing and DEL financing combined cover a maximum of 50% of the project expenses
  • Demonstrate that the project is based on realistic financial forecasts demonstrating profitability and growth potential
  • Provide current financial statements showing 20% equity after the project and ability to repay
  • Demonstrate that the business and entrepreneur are not in default to the government or its creditors, nor are they the subject of any litigation
  • Demonstrate in-house expertise in business development
Main documents to present
  • Financial statements for the past 3 years and current year
  • Projected financial forecasts for the next 2 years of the business
  • Business model and revenue model or business plan
  • Marketing plan
  • Project cost quote
  • Entrepreneur’s personal financial statement and credit report

Book an appointment

DEL can help you find the type of financing that best matches your business needs. Our services are free of charge.

I want an appointment